When it comes to my job as a Designer, most of my friends and relatives assume that I “Sit and draw all day”. I imagine that when my grandmother thinks of me at the office I’m cross-legged on the floor with a big A3 pad drawing a logo with various different crayons. There is probably a simple and much more technical answer to the question “What is Graphic Design?”, but it certainly isn’t sitting and drawing all day.

The best way of putting it, in my opinion, is that Graphic Design is the art of visual communication. Be it in a logo, in advertising, in art, on the web, in a book etc – Graphic Design is meant to communicate with and evoke emotions in its target audience, good design should do this instantly. And no, that doesn’t mean it has to make you cry (not always anyway).

What a lot of none-designers (and some designers #shade) don’t realise is that design isn’t about trying to make the prettiest picture, it’s actually all about interpreting what your client needs and turning that into something – you might even say, communicating it visually. Unfortunately it’s not always easy, as the client doesn’t always agree with your interpretation of their needs and may even want to make their own modifications.

Often what follows is an uphill battle of disagreeing with the client’s wishes and explaining why, while they’d really like their logo to have a million colours and a detailed drawing that explains the entire history of the business, that may not be the best course of action.

It’s not always the case though, I’ve received plenty of valuable input from clients in the past which has made me look like a much more competent designer.

Graphic Design is definitely not just putting together a pretty logo or sitting and drawing all day, it’s a process of visual problem solving that’s definitely not as easy as it looks.