International designers from 25 countries to celebrate local fashion on London's global stage

International Fashion Showcase 2017 presented by Mercedes-Benz at Somerset House

17 – 21 February 2017

The British Council, British Fashion Council (BFC) and Mercedes-Benz are pleased to announce that collectively they will present work by emerging fashion designers from 25 countries for the International Fashion Showcase (IFS) 2017 when it returns to Somerset House for a second year in February. The exhibition will be the sixth edition of the annual showcase and forms a key part of London Fashion Week Festival, giving the public the opportunity to celebrate fashion and its universal relevance. This is the first time the IFS will be supported and presented by Mercedes-Benz that for the past 21 years has established itself globally as a key player and partner at key international fashion shows and events.

The IFS is a series of specially-commissioned and curated fashion installations featuring work by emerging designers from all over the world. Since 2012, 550 of the most exciting international designers from 70 countries have exhibited as part of the initiative. IFS responds to London’s reputation for promoting and supporting new talent in the creative industries – a number of whom are working within Somerset House – by providing opportunities for designers from overseas to engage with the UK fashion community and build international connections.

The theme of this year’s exhibition is Local/Global. Countries have been invited to explore the influence of place on fashion and to examine how emerging designers can transform their local culture into a global language. Fashion is shaped by its surroundings: the rhythms of nature, climate, cultural memory, social change and historical shifts are reflected in silhouettes, techniques and materials. The peculiarities of place give rise to different ways of designing, making and wearing fashion. By considering fashion within their own landscape the countries taking part in IFS will highlight the similarities and differences of our complex and connected world.

To reflect how fashion is influenced by its surroundings, the West Wing Galleries at Somerset House will be transformed by Studio Toogood using panels of stretched agricultural tarpaulin, neat stacks of bricks and fabric panels dyed with London clay. Here an emerging generation of international designers and curators will invite visitors to share their country’s vision of Local/Global.

The exhibition will be arranged over 15 rooms, 14 of which will represent a country. There will be one group installation, ‘Next in Line’, curated by Shonagh Marshall which will feature designers from 10 further nations. In a dedicated space, Mercedes-Benz will showcase six emerging designers the brand has previously supported through its International Designer Exchange Programme (IDEP). As part of its ongoing global fashion commitment, Mercedes-Benz continues to support, nurture and mentor young and emerging design talent through the IDEP, which offers up-and-coming designers a unique opportunity to present their collections outside of their local markets to an international audience.

A series of business support seminars, organised by London College of Fashion, will help designers prepare for the showcase. The Designer Support Programme will bring together a network of LCF affiliated academics and researchers, to offer mentoring opportunities and business development during IFS. A collaboration with Fashion Scout will offer designers involved in IFS the opportunity to show their work on the catwalk.

A prize-giving ceremony scheduled for London Fashion Week February 2017, chaired by a panel of industry experts will announce a winning Country, Designer, and Curator. The panel is headed by Sarah Mower MBE, BFC Ambassador for Emerging Talent and Chief Critic at Voguerunway.com. For the first time, Mercedes-Benz will additionally present the winning Designer with the unique opportunity to showcase his or her collection at one of the currently more than 50 Mercedes-Benz Fashion platforms.

Caroline Rush CBE, BFC Chief Executive said: "We are delighted to welcome Mercedes-Benz to the International Fashion Showcase initiative. Mercedes-Benz has been a long term partner of the British Fashion Council over different projects and their commitment to supporting emerging talent from all around the world is a great fit with the spirit of IFS. Each year London is proud to host the IFS designers who from all over the world bring their local stories and culture told through the lens of fashion."

Sarah Mann, Director of Architecture, Design, Fashion, British Council, said
: “Now in its sixth year, the International Fashion Showcase continues to go from strength to strength, providing a unique opportunity for emerging fashion designers from all over the world to demonstrate the strength and diversity of global fashion during London Fashion Week. This year’s theme; Local/Global, takes fashion’s connection to its local context as its starting point, looking at and how young designers are exploring identity in an increasingly globalised world. The standard of work presented at IFS never fails to impress; and I look forward to seeing the diversity and innovation of the designers taking part in this year's exhibition.”

Michael Bock, Director Sport- & Lifestyle Marketing, Mercedes-Benz said: “For more than 20 years we have been committed to the world of fashion through promoting creative and talented people who represent both quality and variety in the fashion sector. We are excited to be partnering with the British Council and the British Fashion Council who are commitment to support, nurture and mentor emerging design talent on the International Fashion Showcase. The IFS is a fantastic platform which much like the objective of the Mercedes-Benz International Designer Exchange Programme, cross-pollinates between nations and creates a valuable commercial and critical platform for upcoming and established designers.”


The British Fashion Council and Barney's New York announce a collaboration celebrating British Fashion in New York

The British Fashion Council (BFC) announces the launch of its partnership with the luxury specialty retailer Barneys New York.  A celebration of British Fashion’s creativity, innovation and individuality, Barneys’ Madison Avenue windows will be dedicated to British brands from 11th – 25th January 2017.

Tonight at Clement restaurant at The Peninsula New York on Fifth Avenue, Antonia Romeo, her Majesty’s Consul General in New York and Caroline Rush, Chief Executive of the British Fashion Council will host a dinner to celebrate British Fashion in New York and the launch of the Barneys windows.

The BFC Barneys window campaign sees established British brands merchandised alongside collections from young designers, supporting the British Fashion Council’s ethos of fostering growth in emerging talent.

The BFC and Barneys have collaborated to create windows which showcase the breath of British designer talent, supporting the BFC’s objective of supporting British designer businesses internationally.  Designers include  A-Cold-Wall*, Alexander McQueen, Anya Hindmarch, Alice Archer, Belstaff, Burberry, By Walid, Erdem, JW Anderson, Osman, Paul Smith, Saloni, Tabitha Simmons, Teija and Victoria Beckham.

Caroline Rush CBE, Chief Executive of the British Fashion Council commented: “We are delighted with the opportunity to work with Barneys to promote our unique blend of emerging and established UK designers at this New York institution.  This partnership underpins The British Fashion Council’s global objective to cement the presence of British design talent at luxury retailers worldwide.”

Daniella Vitale, Chief Operating Officer, Senior Executive Vice President of Barneys added: “We have been so impressed with the way Natalie Massenet and Caroline Rush have built the British Fashion Council and placed well deserved attention and focus on the incredibly talented cadre of designers out of the UK.  This was a long overdue celebration for us to thank the British Fashion Council for their important work, as well as this group of designers with whom we have built strong businesses and successful partnerships.”


Fashion Industry Sees New Rising Powerhouse - Globe Fashion Week, Inc.

Co-founder of Globe Fashion Week Inc. Todd Hessert and his team help global designers and brands better market themselves and achieve their goals in the fashion industry.

Globe Fashion Week Inc. is quickly rising to become a known resource and brand in the fashion industry. The company, co-founded by Todd Hessert, is a leading full-service runway showcasing, media relations, strategic partnerships, brand building & consulting and public relations company that is exclusively devoted to the fashion industry in New York, London, Milan, and Paris. Hessert and his team work to ensure that global designers and brands have the resources and expertise at their fingertips to effectively market themselves and achieve all they aim to do in the fashion industry.

“In the competitive world of fashion, Globe Fashion Week is the ultimate authority and choice for each designer and fashion enthusiast,” says Hessert. “We are fortunate that we have the strategic partnerships and relationships built to connect resources between the east and the west.”

"We are fortunate that we have the strategic partnerships and relationships built to connect resources between the east and the west."

TODD HESSERT, CO-FOUNDER OF GLOBE FASHION WEEK, INC.

During past seasons, Globe Fashion Week has brought many Asian designers to the United States market to showcase their new collections during New York Fashion Week.

"It's been quite exciting to build a bridge between China and the western market and help talented designers to go wherever they want to create the brand presence in that market,” adds Hessert. “Next season, we will see even more great designs from Asia coming to the western market."

Consistently working with worldwide media outlets, bloggers, buyers, editors, stylists, photographers, retailers and designers, Globe Fashion Week not only aims to create seamless plans and productions for each designer's show but offers the best integrated runway experience to every guest as well as focuses on each brand's organic growth and sustainable business value. Over the years, Globe Fashion Week has become a source and a platform to discover and promote cutting edge innovative fashion designers through runway shows and exhibitions.

With an excellent team and broad partnerships specialized in strategic marketing, fashion event planning and a customized approach, Globe Fashion Week leverages its connections and professional knowledge to help each client increase brand awareness, build a loyal clientele, and achieve the brand’s mission. For more information about the company and upcoming show dates in New York, London, Milan and Paris, visit GlobeFashionWeek.com.


Rising Fashion Designer Zang Toi Expected to Take the Naias 2017 by Storm

"The Zang Toi Collection for Lexus" Stunning couture collection to be revealed at the Lexus Exhibit during the 2017 North American International Auto Show on January 8th.

Globally renowned fashion Designer Zang Toi is coming to Detroit to reveal his commissioned designs. The spectacular collection was created specifically for Lexus auto show product specialists. The "Zang Toi Collection for Lexus" will blend the worlds of high-fashion and luxury vehicles. It is a first-of-a-kind collaboration for the auto industry, by showcasing high-end fashion at high-profile auto shows.

The driving force behind this collaboration was Detroit-based Production Plus-The Talent Shop located in Bingham Farms. Production Plus-The Talent Shop is the mastermind behind the collaboration. President Hedy Popson who led the team behind the effort commented, “Detroit will captivate the world this January as the runway meets the roadway. We are always looking for new ways to enhance the emotional bond between the product and the customer. Production Plus is responsible for linking these two world-class brands. The collaboration works beautifully because of the shared philosophy on design and philanthropy.”

"Detroit will captivate the world this January as the runway meets the roadway. We are always looking for new ways to enhance the emotional bond between the product and the customer. Production Plus is responsible for linking these two world-class brands. The collaboration works beautifully because of the shared philosophy on design and philanthropy."

HEDY POPSON, PRESIDENT, PRODUCTIONS PLUS - THE TALENT SHOP

Shari Barnett, Director of Creative Services at Production Plus-The Talent Shop, identified Zang Toi as a rising star after seeing his work at New York Fashion Week.  Barnett was able to use her connections at Saks Fifth Avenue to approach Toi about a partnership with Lexus. They are both graduates of the prestigious Parson School of Design. “We only wanted to present designers equal to the Lexus brand,” stated Barnett. “Zang Toi has done a brilliant job interpreting Lexus design elements into his fashion.”

Zang Toi was quoted as saying, "The Lexus brand stands for unrivaled luxury and an unrelenting approach to perfection and craftsmanship. I wanted to instill a sense of haute-couture that is unique to fashion but is a natural complement to the style and expressiveness already embodied by Lexus vehicles. To have the opportunity to create fashion in a traditionally automotive space was an exhilarating challenge."

Some of the design elements featured in the collection include; hand pick stitching on jacket lapels, hand beading and embroidery, hand-loomed knit dress -complete with French lace and a knit “alphabet” sweater with the Lexus “L” hand beaded and embroidered. The collection will be rounded out with classic styles, such as a sharply cut jacket with contrast grey sleeves and standup lapel accents. Lexus is the only brand on the auto show floor with a wardrobe created and handmade for each auto show product specialist.

Lexus is pleased with the results of this successful collaboration. "We admire Zang Toi's inspired approach to unique and visionary details," said Brian Bolain, General Manager of Marketing at Lexus. "We are thrilled to be bringing his style, which so perfectly fits with the refinement of our vehicles, to the North American auto show circuit."

About Production Plus-The Talent Shop
Productions Plus-The Talent Shop is a national Talent Management and Live Event Staffing agency. They are renowned in the industry for advancing the concept of “auto show product specialists”. For over 30 years they have been committed to providing full service talent. They provide brand representation for Fortune 500 clients, advertising agencies, event marketing agencies, exhibit houses, manufacturers, and PR agencies.

The company provides clients with a portfolio of talent including; trade show models, promotional specialists, presenters, product demonstrators, product specialists, trade show labor, hostesses, greeters, and costumed characters. Production Plus globally places talent - live, film, television, and print. Placements include; trade shows, college campuses, sporting events; promotional events; and sampling demonstrations.

About Zang Toi
Zang Toi established the, “House of Toi” collection in New York in 1989. The independently owned atelier is celebrating its 20th anniversary this year, just in time to launch its official website. Malaysian-born Zang Toi is a graduate of the famed Parsons School of Design. Toi burst onto the scene with vibrant hues and bold designs. Never to miss even the smallest details, his garments are proof positive that time and careful attention has been placed into each and every look. As a result, from the onset of his career his collections have been highly anticipated and praised. Over the years, Toi’s designs have evolved from the bright and decadent of the 1990s to the timeless yet modern lines of the turn of the century. No matter what the trend, Zang Toi creations are chic and glamorous, always highlighting the beauty of the female form. All hand made in New York with the most luxurious materials, all unique, all Zang Toi.

About Lexus
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.


The Fashion Awards 2016 successfully raises much needed funds for British education and talent

  • The Fashion Awards 2016 raised a total of £700,000
  • £300,000 donated to the BFC Education Foundation to support young British talent through scholarships; the single largest donation since the BFC Education Foundation was created
  • £400,000 goes to support NEWGEN, Business Support and the BFC Colleges Council
  • In light of increased university fees, and withdrawal of Government education grants, The Fashion Awards aims to create sustainable funding to support British fashion talent & education

On Monday 5th December, the British Fashion Council (BFC) hosted The Fashion Awards 2016 in partnership with Swarovski at the Royal Albert Hall. The Fashion Awards was the inaugural fundraiser gala whose beneficiary is the BFC Education Foundation, which enables young talent to access world-class education. The event hosted 4000 individuals including designers, brands, business leaders, editors, creatives, investors and media. The gala was also open to the general public and 260 students from across the UK were invited to the ceremony as guests of the BFC, making it the largest Fashion Awards to date.

The evening celebrated exceptional British and international talent for their contributions to the fashion industry and the wider global fashion community. Through The Fashion Awards, the BFC and its partner Swarovski, demonstrate their commitment to supporting young talent as well as the growth of fashion businesses. The BFC is delighted that today it can guarantee a £300,000 donation to the Education Foundation, meaning that 25 candidate scholarships can be created. This provides opportunities for talented students who have been accepted into courses across the UK at varying levels.

The BFC and Swarovski are both committed to ensuring young talent from any background has access to the best education available. Many of the designers amongst the highlights of London’s women’s and men’s schedules would be unable to study today given the current level of fees. The funds raised directly for the BFC Education Foundation aim to form a lifeline for future talent. The Fashion Awards’ aim is to create a sustainable source of funding for British fashion education and talent.

Dame Natalie Massenet, Chairman British Fashion Council commented: “As exciting and glamorous as the awards event was, the evening’s main purpose was as a fundraiser and it was hugely successful. The goal, to raise £10m over the next 10 years for the BFC Education Foundation. We are delighted however, that the international fashion industry came together in London in support of our British talent pipeline which ultimately forms a crucial part of the entire industry. We couldn’t have raised this money if we didn’t produce this event with the support of Swarovski.”

Caroline Rush CBE, CEO British Fashion Council said: “We are delighted that the event has enabled us to make the largest single donation to the BFC Education Foundation since it was first established in 1997. I would also like to take this opportunity to thank the charity’s trustees Sarah Mower MBE, Meribeth Parker and Laura Strain for their work and thank those who currently support the charity The Anne Tyrrell Foundation, Charlotte Dellal, Coach, Eiesha Bharti Pasricha, Erdem Moralioglu, Marks & Spencer, Mulberry and Natalie Massenet. At this moment in time, sending a strong and clear message that London is a city that is commercially and culturally open, and that our global industry can come together and collaborate is incredibly powerful.”

The BFC offers financial, promotional and educational support to designers at various stages of their education and businesses through its designer support initiatives. These include the Colleges Council, an initiative that brings together 30 British colleges and is the main vehicle to offer BA and MA scholarships through the charity; BFC Fashion Film; Rock Vault, its fine jewellery initiative; Headonism, a millinery initiative; and its menswear and womenswear talent identification, business support and showcasing schemes NEWGEN, the BFC/Vogue Designer Fashion Fund, the BFC/GQ Designer Menswear Fund and Future British sponsored by Boden. The BFC's charities include the BFC Fashion Trust, the Fashion Arts Foundation and the beneficiary of Fashion Awards donations, The BFC Education Foundation. The BFC has also created the Designer Fact-File, an online educational portal for designers and industry professionals.

Swarovski has a long history of collaboration with the leading lights of fashion, going back to when its founder, Daniel Swarovski, worked with the early haute couture designers in Paris. In the 1990s, Nadja Swarovski revived this relationship with the world’s leading fashion designers, while recognising the importance of nurturing emerging talent to encourage cutting-edge creativity in the industry. Over the past 17 years, Swarovski has supported more than 150 young designers through the Swarovski Collective, and it introduced the Swarovski Collective Prize in 2015. Other initiatives include supporting scholarships and an annual design project at both Central Saint Martins and Parsons School of Design; 15 years partnering with the CFDAs; more than 10 years partnering with the ANDAM prize for emerging talent; a new partnership with Vogue Italia for the Vogue Talents project supporting emerging designers; support for the Hyères Festival for young graduates; the Vogue Salon project for young designers in Berlin and the Vogue Foundation Gala to raise funds for the Palais Galliera museum’s contemporary collection.

The BFC and Swarovski would like to thank everyone who took part in The Fashion Awards 2016, and those who have made donations. Donations to the Education Foundation can be made online via fashionawards.com/donate.


Editorial Credit: Tinseltown / Shutterstock.com

Gigi Hadid crowned international model of the year

Gigi Hadid has been named international model of the year at the 2016 Fashion Awards.

She won out against Kendall Jenner and her sister Bella at the ceremony in London, to be awarded the prestigious gong by Donatella Versace.

Fashion Awards 2016 @versace_official

A photo posted by Gigi Hadid (@gigihadid) on

The 21-year-old stunned the crowd in her Versace outfit, and celebrated the award by engaging in a mannequin challenge with Jack Whitehall!

For a full list of winners on the night, click here.


The Fashion Awards 2016 Winners Announced

The British Fashion Council (BFC) is delighted to announce the winners of The Fashion Awards 2016 in partnership with Swarovski. On 5th December at the Royal Albert Hall 4,000 members of the industry and the public gathered to watch this year’s awards, where an international set of winners were announced at a larger ceremony than ever before. The room was a who’s who of the fashion industry and their muses; business leaders, creative influencers, global brands, fashion icons and designers from across the globe came together to celebrate their industry. Notable attendees included Anna Wintour OBE, Carine Roitfeld, Dame Natalie Massenet, David Beckham OBE, Domhnall Gleeson, Gigi Hadid, Joan Smalls, Karlie Kloss, Kate Beckinsale, Kate Moss, Lady Gaga, Lara Stone, Marilyn Manson, Mario Testino OBE, Nadja Swarovski, Naomi Campbell, Salma Hayek Pinault, Skepta, Stella Tennant and Tom Ford.

British Emerging Talent: Molly Goddard

Presented by Alexa Chung & Jordan Kale Barrett

The Swarovski Award for Positive Change: Franca Sozzani (Editor in Chief, Vogue Italia & L’Uomo Vogue)

Presented by Tom Ford

British Menswear Designer: Craig Green for Craig Green

Presented by Lady Gaga

British Womenswear Designer: Simone Rocha for Simone Rocha

Presented by Kate Beckinsdale

Isabella Blow Award for Fashion Creator: Bruce Weber (Photographer)

Presented by David Bailey CBE & James Jagger

Special Recognition: Celebrating 100 years of British Vogue

Presented by Mario Testino OBE

British Brand: Alexander McQueen

Presented by Naomi Campbell

International Business Leader: Marco Bizzari (President and CEO, GUCCI)

Presented by Francois Henri Pinault & Karlie Kloss

International Urban Luxury Brand: Vetements

Presented by Marilyn Manson

New Fashion Icons: Jaden & Willow Smith

Presented by Edward Enninful OBE & Skepta

International Model: Gigi Hadid

Presented by Donatella Versace

International Accessories Designer: Alessandro Michele for Gucci

Presented by Jared Leto

International Ready-to-Wear Designer: Demna Gvasalia for Balenciaga

Presented by Carine Roitfeld & Stella Tennant

Outstanding Achievement in Fashion: Ralph Lauren

Presented by David Beckham OBE

32 Creative Influencers were also recognised during the ceremony for the important work they do behind the scenes of the fashion industry, including photographers, stylists, make-up artists, set designers and agents. The full list of Creative Influencers celebrated is as follows:

Alasdair McLellan | Alastair McKimm | Ashley Brokaw | Camilla Lowther | Camilla Nickerson | Charlotte Tilbury | David Sims | Edward Enninful OBE | Gary Card | Glen Luchford | Guido Palau | Harley Weir | Isamaya Ffrench | Jamie Hawkesworth | Joe McKenna | Karen Langley | Katie Grand | Lotta Volkova | Lucia Pica | Marcus Piggott | Mario Testino OBE | Mert Atlas | Nick Knight OBE | Pat McGrath MBE | Patrick Kinmonth | Paul Hanlon | Ronnie Cooke Newhouse | Sam McKnight |  Shona Heath | Sylvia Farago | Tim Walker | Tyrone Lebon

The Fashion Awards 2016 was the inaugural annual fundraiser gala for the British Fashion Council Education Foundation charity. The Education Foundation offers scholarships to talented young people to study BAs and MAs and offers funding for apprenticeships to develop much needed industry skills. The British Fashion Council aims to raise £10million over the next ten years for the charity. Donations to the Education Foundation can be made online via fashionawards.com/donate.

Alternatively please text FASH16 £[AMOUNT] to 70070 to donate up to a maximum of £10 per text. You can send up to £30 worth of donations via text per day.

The generosity and commitment of our sponsors is more vital than ever. Please help us by acknowledging our Principal Sponsor SWAROVSKI for their support of The Fashion Awards 2016. Official Presenting Sponsors of the event are American Express, M•A•C and TONI&GUY. Official Sponsors are Cîroc, Marks & Spencer, Mercedes-Benz and SHOWstudio.


Glimpsee Creative Wear Announces Kickstarter Campaign and First Competition

The new children’s tee shirt line, made of pure Egyptian cotton, seeks to raise $20,000 by January 9th, 2017 and encourages participation through an exciting competition for people to compete for a $1000 first prize.

Glimpsee Creative Wear™ offers a tee shirt like no other – combining thirty two designs by up-and-coming artists with breathable, drawable section on which people can draw their own additions to the designs, the tees challenge kids to interact with art – a concept lacking in many schools these days due to educational budget cuts. Imagination thus becomes challenged through Glimpsee, a much needed addition to a problem facing families across the nation.

Additionally, Glimpsee tees are crafted from top-quality Egyptian Giza-86 cotton (only 0.2% of world production), authentic, breathable and comfortable wear that gives where needed and holds up wash after wash. Produced by manufacturers who have worked for Lacoste®, Calvin Klein® and other luxury brands, the tees were tested and tested to ensure durability and lack of quick fading after washing. They can withstand tens of washing, so kids can create a design one day, wash it, and re-design the next without fear the artist’s theme they chose with disappear in a week.

The Kickstarter provides backers with options to get in on great deals, choose from 12 designs offered in many styles for girls and boys and even opt to purchase matching tees for their moms. Interested parties can view and support this campaign at https://www.kickstarter.com/projects/glimpsee/glimpseetm-the-worlds-first-true-self-express-t-sh. Glimpsee Creative Wear hopes to engage with children to let them challenge artists’ statements and create their own expressions for world discourse – allowing communication interchange sorely needed in this digital age of sole interaction with computers, texting and the like.

The competition further encourages this idea and encourages social media interaction that will allow the world to see their artist mettle in action. To start, adults and children who are aged eighteen or under should send their parents to https://www.glimpsee.life/comptition/1 to read the rules. This is Glimpsee Creative Wear’s first impromptu competition, and since the tees aren’t produced yet, the competition will use paper.

Both the contest and the Kickstarter campaign should bring big success to Glimpsee Creative Wear, the only tee shirt line poised to bring three-way communication to the community.


iPhone survives 45-foot drop: Fashion technology company Mous(TM) launches slim, elegant Limitless cases on Indiegogo

Crafted out of beautiful, premium materials like bamboo, walnut, Kevlar, leather and marble, each Limitless case provides military-grade drop protection without compromising on style.

Mous™, a fashion technology company and creator of Mous Musicase, today announced that its new range of Mous Limitless iPhone cases is now available for pre-order on Indiegogo. Crafted out of beautiful, premium materials like bamboo, walnut, Kevlar, leather and marble, each case provides military-grade drop protection without compromising on style.

In order to achieve the strength needed to adequately protect mobile phones while keeping Limitless' small size and elegance, Mous created a smart material called Airo Shock™ that contains micro air pockets. Upon the user dropping his or her phone, the air captured within these pockets compresses, dissipating and dampening energy for drops up to 12 feet. The greater the drop height, the greater the cushion provided by the material. Whereas other protective cases add bulk to a smart device, Limitless cases only add 2.6mm of thickness to an iPhone, including a front lip for reliable screen protection.

Mous has conducted extensive testing of its Limitless range, going as far as dropping a case from a 45-foot crane and throwing it around recklessly at an Apple store in London. In both instances, the iPhones survived without a scratch.

Crane Drop: https://www.youtube.com/watch?v=L6uQ-cHGUjo
Apple Store Drops: https://www.youtube.com/watch?v=cfgHnSflZ04

The Mous Limitless range has been universally designed to fit both iPhone 6 and iPhone 7 models, eliminating the burden of having to purchase a new phone case upon upgrading devices. A case for iPhone 6 Plus and iPhone 7 Plus models is also available.

Beyond protection and style, each case offers functional benefits due to a small embedded steel plate for attaching magnetic accessories.

Every case comes with a free mount that can stick to virtually any flat surface around the house; useful for watching movies in bed or reading emails for work.

More accessories are in development, including a wallet, flex mount, and battery pack that will be unveiled during the campaign:

  • Wallet: Composed of high-quality vegetable-tanned imported European leather with a soft microfiber inner lining, this wallet includes three card slots and a spacious buttoned pouch to hold notes, coins or more cards.
  • Flex Mount: Securely attaches to car windows, walls and other smooth surfaces. The base of the mount is cut from a solid block of walnut or bamboo, and the head is cast aluminum with strong N42 grade magnets and padding to support the user's phone upon attachment.
  • Battery Pack: A 4,000 mAh battery that provides 12 hours of extra battery life while remaining extremely compact.

"We developed the Limitless system to combine style, protection and functionality. From research, we often found cases that nailed just one element: maybe they look good, but break easily, or they're functional and protective, but look terribly bulky," said James Griffith, Co-founder of Mous. "We've strived to break this mold and deliver a case that achieves all three via the Limitless accessory system."

Mous will continue to expand its range of Mous Limitless iPhone accessories as well as incorporate new cases and accessories for additional phone models, including Samsung phones, as soon as early 2017.

The Mous Limitless iPhone range and accessories will launch in Q1 2017. The cases will be available in walnut, bamboo, Kevlar, leather, black marble, and white marble for an MSRP beginning at $59.00 (price varies by case). Pre-orders begin today, November 16 on Indiegogo at special early bird pricing up to 50 percent off and will be delivered before Christmas 2016.

To find out more about the Mous Limitless iPhone case range and Indiegogo campaign, go to www.mous.co or connect with Mous on Twitter (@mouscase) and Facebook.