500px, the premier photography community and photography on-demand platform, today announces the launch of RAW by 500px, a new mobile application for capturing, editing and licensing beautiful images. The application is also the interface for photographers participating in the company’s global custom photography service.

“We quietly rolled out our global photography on-demand service a year ago to preferred clients and the uptake has been unbelievable,” said Andy Yang, CEO of 500px. “RAW is the first of a number of products rolling out in the coming months to support this service. It’s a new way for photographers to secure paid work for doing what they love.”

RAW is a full service app designed for skilled photographers like Ashley McKinney, a popular lifestyle, commercial and travel photographer who splits her time between Boston and Los Angeles. “Editing is what makes a photograph your own and 500px has nailed it with the ability to adjust colors by hue, saturation, and luminance and save it as your own filter.”

Using RAW, photographers can share their best work to the 500px photography community and can sign up to participate in photography on-demand. Starting soon, RAW users will get notified of on-demand assignments near them. Using RAW photographers can:

  • Capture and edit RAW file formats
  • Use powerful editing tools including hue, saturation, and luminance controls and create custom filters
  • Use filters created by some of the top 500px community members
  • Upload and license photos to 500px and share to social networks
  • Create, export and attach model releases to photos
  • Sign up for photography on-demand to participate in photography assignments
  • Get notified about Assignments near them (view, accept, and complete Assignments coming soon)

“Our partner brands, including Airbnb, Google, and Lonely Planet, have seen tremendous success. We can now direct our 8 million photographers towards any idea or creative brief. We’ve proven that photography on-demand can be done at scale, for a competitive price, while paying photographers fairly,” added Yang.

RAW is currently available for download in the iOS App Store. For more information on hiring a photographer for an assignment, go here: http://500px.com/business